Uber Future of Cities
Global — 2021
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An illustration of an urban street with bike lanes, bus stops, and pedestrian-friendly design.

By applying an urban planning lens to a global dataset, WXY revealed how ride-hailing patterns can reflect and influence short- and long-term shifts in land use, mobility, and public health.

The COVID-19 pandemic fundamentally changed how we work, live, and travel. It reshaped cities and their mobility systems. We helped Uber figure out where they fit into the changing dynamics and identified roles they can play now and – in the future.  

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An illustration of a mobility hub integrating rail, bus services, bike paths, and landscaped areas.

Urban mobility faced profound disruption during the COVID-19 pandemic. The shift to remote work led to changes overnight and caused sharp reductions in travel. There were also many places where essential workers relied heavily on Uber due to the initial health concerns that people associated with mass transit. Uber needed to understand how these trends would impact its core business and pinpoint options for a response.

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An illustration of a city plan showing dense urban development, open spaces, and waterfront connectivity.

Our research focused on examining mobility trends across multiple urban contexts to assess how Uber’s platform could adapt to the changes brought about by the pandemic. The study used data from eight cities and explored opportunities for the company to expand its service offerings, including micromobility and carsharing, to meet evolving demands. By reflecting on past crises and trends, we outlined strategies for Uber to align its services with urban resilience, sustainability, and inclusivity. 

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An illustration of a car-free suburb featuring circular neighborhoods linked by green space and pedestrian paths.

Together with Uber’s Policy and Research team, we analyzed data spanning multiple years, contextualized urban development patterns, and considered both the challenges and the opportunities posed by the post-pandemic environment. This comprehensive effort brought together expertise in urban planning, data analysis, and mobility innovation.

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Future of Cities & Future of Mobility

The study gives Uber strategies for adapting and growing in the post-pandemic urban landscape. It highlights key areas of support for cities, including enhancing mobility for underserved populations, reducing carbon emissions through micromobility, and responding to shifting land use. By aligning its services with evolving needs, Uber can position itself for the future.

“As urban areas rebuild, Uber has an important opportunity to rethink how their offerings, including mobility, can support vibrant, resilient communities moving forward.” — Adam Lubinsky, principal, WXY Studio
Client:
Uber
WXY architecture + urban design

Claire Weisz Architects LLP
d/b/a WXY architecture + urban design

212 219 1953
office@wxystudio.com
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