The main goals of the development approach were to save the pier and provide a large new park. The proposal opens up increased parkland, scenic views and daylight, adding an esplanade at water’s edge. Rather than high-traffic retail and entertainment uses recently proposed (and rejected), the proposal recommends new residential buildings for about 900 people as part of a mixed-use project that will bring sufficient revenue and moderate activity to the area. The strategy would open the existing pier shed building that encloses the park fields to improve connections and access between the Hudson River, the pier, and the park. The result knits together leisure and recreation amenities with a premier waterfront destination.

An 800-ft long pier shed building along Hudson River Park was developed for Pier 40 Champions, a coalition of seven youth sports groups. Scenarios for the sale of adjacent development sites were developed to enable the long-term maintenance of the park. The proposal not only increased field use but included new revenue generating potential for Hudson River Park.