Using a recognizable symbol for information, the singular ‘i’ was extruded through the space which also accommodates large 6x4 foot multi-touch displays with sophisticated mapping capabilities to allow visitors to make their own NYC guidebooks. Graphic banding of the floors and walls mapped the foreshortened space while digital displays, kiosks, a video wall, and ticketing/vending booths were carefully incorporated into the design to create a unified user experience. 

The New NYC Information Center commission prompted the invention of new ways to look at tourist information. It transformed a storefront into an ‘information space,’ seamlessly integrating media design and architecture to meet visitors at any level of engagement. 

All aspects of the physical and digital design were customized to extend and anticipate the contents of the new NYC-Go website and create an object-based live experience for users. Evolving the current best practices of brochures and human guides, the project develops a new paradigm for visitor information distribution.